The journey of the following era of foldable innovation begins in the present day

Stephanie Choi, EVP and Head of Advertising, Cellular Expertise Enterprise, Samsung Electronics, discusses how this 12 months’s Unpacked embraces the following regular and opens up the Galaxy expertise to everybody, each on and offline.

For over a decade, Samsung Galaxy Unpacked Occasions has been the end result of innovation, engineering and celebration – bringing the Galaxy group collectively from around the globe to unveil the newest Samsung Galaxy improvements.

Since its inception in 2009, Unpacked has been rather more than only a new product launch. It’s an occasion that unites Samsung followers and acknowledges the exhausting work of the hundreds of staff that goes into every new product. Samsung followers tune into Unpacked occasions to expertise the following era of Galaxy improvements that create the true spirit of Samsung and drive the cellular trade ahead.

Because the world opens as much as new experiences, we’re re-imagining Unpacked via the lens of our Galaxy Openness philosophy to match the creativity of our distinctive new foldables. Our ambition will not be solely to innovate new applied sciences but additionally to innovate
Our Advertising Strategy. To perform this, we are going to be sure that the Galaxy expertise is open to all.

I can not wait to see how the Galaxy group reacts to the brand new foldable launch. We’ll see you on August tenth!

A Better Galaxy Expertise

Transferring on to the following Unpacked expertise, we launch the Nice Than marketing campaign in the present day that teases a much bigger world than ever with the upcoming launch of recent foldable units. The Common Better Than image (>) displays how the distinctive kind issue of our foldables does not simply change form, they modify how we work together with our units.

Defying the expectations of what smartphones are able to, Samsung is bringing new methods to work, play and seize life via this new collection.

Bringing the Better of Hybrids

This 12 months’s technique incorporates a brand new period of Unpacked. It takes the perfect on and offline occasions and makes them even higher.

Introducing new immersive and experimental occasion areas that may enable customers around the globe to grasp and discover our merchandise in a enjoyable, inventive, partaking and immersive setting.
The expertise will happen within the hearts of London’s Piccadilly Circus and New York’s Meatpacking District – two neighborhoods that match the power and pleasure of Samsung’s upcoming bulletins. These occasions will unite Galaxy followers, journalists, companions and Samsung staff from around the globe and permit them to discover the newest Samsung merchandise and improvements like by no means earlier than.

The perfect is but to return”

Embracing range and optimism, for our iconic product Colorway Bora Purple, we’re portray the town purple. Samsung and BTS will companion for an unimaginable trans-Atlantic premiere of ‘But to Come’ foldable video on August tenth.
The total model of the video will premiere at 4 p.m. EDT in a number of fashionable districts, together with New York’s Instances Sq., taking these iconic landmarks to indicate the brand new video on a few of the largest and most recognizable screens around the globe.
however that is not all. We now have lots for you, to not point out some wonderful new merchandise to indicate you – so keep tuned, it is one to recollect.

Watch Unpacked on the Samsung 837X on August 10, 2022 at 9 a.m. EDT (2 p.m. BST/10 p.m. KST) within the Samsung US newsroom,, Samsung’s YouTube channel and within the Metaverse.

Be a part of us and interact with the following Unpacked expertise in particular person from August 11-31.
• New York Metropolis: 60 tenth Ave.
• London: 55 Regent St.

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