TCS named new title sponsor of Toronto Waterfront Marathon

Canada Operating Collection (CRS) introduced Tuesday morning that Tata Consultancy Providers (TCS) will take over from Scotiabank to grow to be the brand new title sponsor and expertise associate of the Toronto Waterfront Marathon by 2026.

The TCS Toronto Waterfront Marathon will be a part of different world-class marathons comparable to New York Metropolis and London to additional TCS sponsorship.

“Our first 12 months of sponsorship will probably be all about discovery,” says heli worthHead of Sports activities Sponsorship at TCS. “We love that this race is engraved in Toronto and that the race begins simply steps from our Toronto workplace.”

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TCS goals to reinforce marathon operating in Canada by means of a brand new official Toronto Waterfront Marathon Race App, which can provide attendees a carbon footprint calculator to trace and offset their affect on the setting as they take part within the race. “Innovation has been on the forefront of every part,” says Charlotte BrooksNationwide Program Director at CRS. “We have at all times been striving to take our race to that top degree.”

2019 Toronto Waterfront Marathon. Picture: Maxine Gravina

CRS and TCS intention for an ‘Evergreen’ certification from the Council for Accountable Sport, which acknowledges sustainable sporting occasions globally. CRS and TCS plan to work with two Canadian charities – Trans-Canada Path and Timber for Life – to enhance inexperienced area within the Metropolis of Toronto. Runners may have the chance to donate cash to charities each throughout registration or by means of the Race App.

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Registration for the in-person 2022 TCS Toronto Waterfront Marathon opens on Tuesday, January 25.

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