Samsung Expands Bespoke into New Markets, Providing Customizable Fridges for Trendy Kitchens – Samsung World Newsroom


Households can select from quite a lot of configurations and types to personalize their dwelling house

Samsung Electronics at this time introduced that its BESPOKE fridge can be out there within the US this yr. Unveiled for the primary time at CES 2021, the BESPOKE lineup will embody an all-new 4-door flex format with modern strains and a recent flat-panel design with recessed handles that seamlessly mix into present kitchens for quite a lot of life. do mixing. The 4-door Flex additionally contains a new Beverage Heart™ and an enhanced Flex Zone. The lineup may also embody column and backside mount freezer codecs, permitting for modular configurations that may evolve to satisfy the distinctive wants of every residence.

BESPOKE fridges provide a dynamic mixture of design choices with eight distinctive colours and glass or metal finishes. Coloration choices embody Grey Glass, Sky Blue Glass, Navy Metal, Champagne Metal, Matte Black Metal, Navy Glass, White Glass and Rose Pink Glass.

“As households spend extra time within the kitchen, at residence and between houses – they’re investing in residence home equipment that they’ll personalize, which is strictly what our BESPOKE lineup has to supply,” mentioned John Harrington, senior Mentioned Vice President, Normal Supervisor of Dwelling Home equipment. “BESPOKE fridges are customizable on the surface with quite a lot of colours, supplies, and finishes you’ll be able to select from to match your type, and are additionally customizable on the within with convertible drawers and different distinctive options.”

4-Door Flex brings new options to all of your refrigeration wants

Whereas sustaining the unit’s enticing total design, the Samsung Bespoke 4-Door Flex comes with a brand new Beverage Heart™ contained in the upper-left door that homes an inner, filtered water dispenser and two separate compartments with built-in autofill water pitcher. Supplies fast entry in numerous methods. , The autofill water pitcher robotically fills with contemporary, filtered water, or you’ll be able to merely fill the water with the flavour of your alternative. The fridge additionally has a twin ice maker, which may make not solely common ice cubes, however smaller “ice bites,” which drink up sooner.

The Samsung Bespoke 4-Door Flex options an improved Flex Zone, a flexible compartment that converts from fridge to freezer temperatures, offering the pliability to satisfy a household’s meals storage wants. The Enhanced Flex Zone has 5 completely different temperature settings: Freeze, Comfortable Freeze, Meat/Fish, Fruit/Vegetable and Beverage. There’s additionally a Flex Crisper™ that permits you to retailer meat or fish at optimum temperatures, in addition to a Crisper+™ that retains your fruit and veggies contemporary longer.

Along with the US, Samsung can also be introducing the BESPOKE fridge lineup in 2021 within the MENA and European areas – past the northern European and Asian markets the place it’s at present out there.

Extra details about BESPOKE can be on show at Samsung’s digital CES exhibition from January 11 to January 14. For extra info on the newest Samsung merchandise, please go to https://www.samsung.com/us/discover/experiences/ces2021.



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