Meet New Purple Version, S22 Bora Purple – Samsung Newsroom Canada


Every shade has its personal distinctive traits and heritage. Amongst them, purple has been probably the most beloved. It’s a hypnotic shade that mixes the calmness of blue and the joy of pink to create a special sort of vitality that evokes heat and optimism. It’s welcoming and inclusive, embracing range.

In that sense, Purple does the identical factor that the Samsung Galaxy does: embracing individuality, pushing boundaries, and innovating relentlessly underneath a philosophy of openness.

From gentle and playful to deep and daring, many shades of purple have resonated in numerous methods over the centuries—as via Samsung’s palette. Orchid grey has been the hallmark of Purple Galaxy’s signature type with the Samsung Galaxy S8, Lilac Purple Galaxy S9, Violet Galaxy S22 collection and Lavender Galaxy Z Flip3 5G. To increase Purple’s legacy, which runs alongside Galaxy’s imaginative and prescient, we introduce our newest shade: Bora Purple. “Bora” is the Korean phrase for purple and we designed the brilliant and engaging Bora Purple Galaxy S22 to spark pleasure, spark creativity and embody character.

Samsung Galaxy S22 in Bora Purple

“With its pastel and impartial tones, Bora Purple embodies optimism and a way of calm. It can reveal your world with the ability of alternative,” stated Sonia Chang, VP of World Model Advertising and marketing Group, MX Enterprise at Samsung Electronics, “Whether or not you’re a Okay-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We’re excited to introduce Bora Purple first for the Galaxy S22, but in addition for thrilling new Galaxy gadgets later this yr.”

Samsung Galaxy S22 in Bora Purple will probably be accessible for buy from August 10, 2022[1] Samsung.com/ca, with Samsung Expertise Shops and main service and retail companion areas throughout Canada.

For extra data go to Samsung.com/ca.

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[1] Availability might differ by market.



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