M A C Cosmetics Marks 27 Years of Giving Again 100% With Newest Marketing campaign, VIVA GLAM x Keith Haring


revealed 11-30-21

introduced by M A C Cosmetics

December 27, 2021 /CSRwire/ – Since 1994, M·A·C VIVA GLAM has raised over $500,000,000 globally to assist a wholesome future and equal rights for all. For the twenty seventh anniversary of the enduring GIBACK program, M A C Cosmetics teamed up with The Keith Haring Basis to create three special-edition lipsticks within the late artist’s signature major shade palette that give 100% again.

The inventive similarities between Haring and M A C are apparent: Haring’s distinctive avenue pop artwork unfold to the middle of New York’s inventive subculture within the Nineteen Eighties, proper across the similar time M A C created the definitive rule-breaking artistry model. Launched as His communal perception in equal rights for all and a wholesome future is what makes essentially the most significant message for M·A·C VIVA GLAM x Keith Haring.

“As one of the disruptive magnificence campaigns of all time, M·A·C VIVA GLAM set the usual for giving again throughout the business by supporting stimulating powerhouse expertise, our artists and neighborhood,” mentioned John Demsey, Says Chairman M A C Viva Glam Fund and President of the Working Group, The Estée Lauder Corporations Inc. “For our twenty seventh anniversary, we’re thrilled to honor the late iconic artist Keith Haring and keep on his mission of utilizing his creativeness to drive constructive change for many who most want assist. He was a real visionary who used his expertise for the trigger. Whereas he sadly handed away through the top of the pandemic, we’re extraordinarily proud that his distinguished artwork and philanthropy is alive by means of VIVA GLAM.”

“Keith Haring was a good-natured, intelligent, symbolist artist who drew with minimal strains among the greatest property of human nature – symbols that everybody may learn,” says Debbie Harry, former M·A· Si Cosmetics says VIVA GLAM Ambassador. “His optimism and humor had been all the time in his strains.”

Three special-edition lipsticks in Keith Haring’s signature major shade palette in matte and frost finishes come collectively for this yr’s VIVA GLAM assortment: Haring Crimson, Canal Blue and St. Marks Yellow. Every work of pop artwork is expressed by means of Keith Haring’s iconic street-style imagery. When a client purchases a VIVA GLAM lipstick, 100% of the sale value goes to assist native organizations that assist girls and ladies, the LGBTQIA+ neighborhood, and other people residing with or affected by HIV/AIDS. Haring himself went by means of problems associated to AIDS in 1990. “If artwork is the center of the MSc, VIVA GLAM is its soul,” says Dominic Skinner, UK and ROI-based International Senior Artist.

All ages, all races, all sexes are on the coronary heart of M A C’s DNA. A more in-depth take a look at Haring’s inventive pop work, it’s noteworthy that his figures haven’t any identifiable age, race, or gender: a perception that inventive expression ought to be democratic and free from guidelines, each Haring’s artwork and m is within the centre. A C As a Model. As Haring mentioned, “Artwork belongs to all.”

Simply because the artist thought-about New York’s Subway to be his laboratory for experimentation, VIVA GLAM x Keith Haring invitations experimentation and inventive exploration. Shoppers are invited to combine, match and create infinitely spectacular seems to be with pink, yellow and blue which are worn alone seamlessly as in the event that they had been combined in a bespoke shade of purple, inexperienced or orange. There are. “Play, create, and specific your self nevertheless you need,” says Skinner. “Apply, combine, mix and customise your VIVA GLAM look your approach and put on it with satisfaction.”

to be sincere be daring. Be authentic M·A·C VIVA GLAM x Keith Haring invitations customers to embrace the ability of their creativity, in the end reflecting Haring’s perception that “artwork ought to be one thing that frees your soul, stimulates the creativeness And encourage folks to maneuver ahead.”

“Our partnership with M A C Cosmetics is known as a good match,” says Gil Vazquez, performing director of Keith Haring Studio. “Between the daring shade palette and the model’s ethos, we actually recognize the synergy right here and may’t wait to see all of it.”

Along with the three new, special-edition M·A·C VIVA GLAM x Keith Haring lipsticks, one cent every of the sale value of VIVA GLAM I Lipstick, VIVA GLAM II Lipstick and VIVA GLAM III Lipstick goes to assist well being and rights The variety of folks of all ages, of all races and of all sexes all year long.

Partnered in collaboration with Artestar, a worldwide licensing company and a artistic consultancy representing high-profile artists, photographers, designers and creatives.

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About M A C Cosmetics

M A C (Make-up Artwork Cosmetics), a number one model {of professional} cosmetics, is a part of The Estee Lauder Firm Inc. Since its founding 30 years in the past in Toronto, Canada, the model’s reputation has grown by means of a practice. Verbal assist was obtained from make-up artists, fashions, photographers and journalists around the globe. M A C is now bought in over 130 international locations/territories worldwide. Comply with M·A·C on Twitter, Snapchat and Pinterest at @MACcosmetics, develop into a fan of M·A·C on Fb, observe M·A·C on Instagram, watch M·A·C movies on YouTube. For the M·A·C location, go to maccosmetics.com.

Be taught extra about M A C’s dedication to doing good for our world neighborhood and planet at M A C Cares.

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