How Skoda Auto’s technique propelled its numbers in South India Advertising and marketing & Promoting Information, ET BrandEquity


Skoda Auto’s technique to strengthen contact factors in South India has led to a 90% enhance in gross sales. (Picture courtesy: iStock)

Czech carmaker Skoda Auto on Thursday mentioned its buyer connectivity within the southern elements of the nation has grown by 84 per cent up to now one yr, leading to a 90 per cent enhance in gross sales throughout the area. The corporate’s dealership community additionally grew from 38 in 2020 to 70 contact factors in 2021 as a part of the model’s technique of getting nearer to the shoppers.

“This fast enlargement of the seller community within the south has resulted in a 90 p.c enhance in gross sales throughout the southern area,” the corporate mentioned in an announcement right here.

Skoda Auto India doubled its city-wise presence in southern India from 19 cities in December 2019 to 38 in November 2021. Aside from metros, the corporate was effectively geared up to serve prospects in Karur, Dindigul (Tamil Nadu), Muvattupuzha and Kannur (Kerala). ) and Karimnagar (Telangana), Shimoga, Gulbarga, Bellary (Karnataka), Tirupati and Anantapur (Andhra Pradesh) are additionally deliberate.

“Southern India is among the most essential markets for us and significant to our progress technique. The business has confronted adversity in latest occasions, this progress is a sworn statement to our centered enlargement plan”, Skoda Auto India, Model Director, Zack Hollis mentioned.

“The opening of those new amenities is a crucial a part of fulfilling our enterprise goals, and can present best-in-class providers to the shoppers as per their comfort”, he added.

The dealerships observe Skoda Auto’s theme of signature structure, useful interiors and rational enterprise processes with an goal to boost the general buyer expertise.

The corporate mentioned that the outside of the dealership would be the strongest assertion of the model by day, whereas remaining clear, clear, trendy and open at night time.

“It’s no coincidence that as our enlargement technique is spreading its wings, our new merchandise just like the Kushak have crossed 20,000 bookings, with new properties coming quickly,” Hollis mentioned.

This marketing campaign is conceptualized and carried out by Publicis India…



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