I’ve labored as an engineer all through my profession, and I’ve seen many inventions at Samsung which have pushed the boundaries of what is doable with smartphones. Our mission is, and all the time has been, to create know-how that improves folks’s lives. Ten years in the past, we got down to create a transformational know-how by taking a look at one thing that each one smartphones had been synonymous with – a flat rectangular show. We requested ourselves a easy query: How can we have now all of it – an even bigger display and higher portability?
We noticed a possibility to not solely design a brand new form, however to create new experiences that had been by no means doable with a smartphone earlier than. Overcoming many technical hurdles, we efficiently launched the Galaxy foldable smartphone for the primary time in 2019 and have since modified the way forward for our business.
Final yr, we shipped about 10 million foldable smartphones worldwide. That is an business progress of over 300% from 2020, and I anticipate this speedy progress will proceed. We’re reaching the second the place these foldable gadgets have gotten widespread and making an enormous declare within the total smartphone market.
Extra importantly, the Samsung Galaxy Foldable has modified the way in which we use cell gadgets and helped allow a greater way of life for customers throughout the globe.
As the approach to life evolves, a brand new legacy emerges
The world is extra related than ever and is transferring at a a lot sooner price. Work and play intermix, and the traces between the bodily and digital worlds have blurred. The place we flip for work, leisure, wellness and extra has grow to be a single place – our telephone. As such, our customers require a versatile gadget to fulfill their each day calls for.
The Galaxy Fold and Galaxy Flip fulfill that mandate. Final yr, 70% of Galaxy Foldable customers turned to the Flip to assist them see the world from a special perspective. Flip customers like to personal a tool constructed for self-expression, whether or not selecting a daring shade possibility for his or her gadget or taking photographs in a brand new means with Flex Mode.
It is a completely different expertise with the Fold. Final yr almost one in three Galaxy Foldable customers selected this final productiveness gadget, which has empowered them to do extra via hyper-connected, private computing. Fold customers love the multitasking functionality of the display which doubles in dimension, to allow them to be extra environment friendly and work sooner.
Each foldable customers have enthusiastically embraced the issues we made. Their suggestions is our largest motivation transferring ahead, and so we’re dedicated to this journey of exploring new prospects for cell innovation.
This yr, we have now progressed in each element and opened as much as new experiences enabled by these behavior-shifting instruments. I am excited to see folks uncover new methods to do extra of the issues they love with the brand new foldable.
In fact, this may not have been doable with out open collaboration and a shared want with our companions to constantly carry new improvements to the cell class. We’re working with business leaders together with Google, Microsoft and different service companions to increase the experiences which are doable throughout the foldable ecosystem.
Redefining what is feasible for folks all over the place
Three years in the past, Samsung Galaxy foldables could possibly be summed up in a single phrase: radicals. In a short time, nonetheless, it grew to become clear that this groundbreaking, versatile design match completely into the trendy way of life. Consequently, what was a novelty three years in the past is now the popular selection of tens of millions.
In our upcoming Unpacked on August tenth, you may see that the influence of our innovation is not simply on what know-how can do. It is about what you are able to do. We have as soon as once more drawn our inspiration from a very powerful supply – Galaxy customers – to push the boundaries of the doable.
I can not wait to point out you the potential of our new Samsung Galaxy Foldable as the final word software for each productiveness and self-expression. Now, you are able to do much more than you thought, in a single go, on one gadget.
Get able to uncover your world.