[Editorial] The journey of the subsequent technology of foldable innovation begins at the moment – Samsung World Newsroom


Stephanie Choi, EVP and Head of Advertising, Cellular Expertise Enterprise, Samsung Electronics, discusses how this 12 months’s Unpacked embraces the subsequent regular and opens up the Galaxy expertise to everybody, each on and offline.

For over a decade, Samsung Galaxy Unpacked Occasions has been the fruits of innovation, engineering and celebration – bringing the Galaxy group collectively from around the globe to unveil the most recent Samsung Galaxy improvements.

Since its inception in 2009, Unpacked has been way more than only a new product launch. It’s an occasion that unites Samsung followers and acknowledges the laborious work of the hundreds of staff that goes into every new product. Samsung followers tune into Unpacked occasions to expertise the subsequent technology of Galaxy improvements that create the true spirit of Samsung and drive the cell trade ahead.

Because the world opens as much as new experiences, we’re re-imagining Unpacked by the lens of our Galaxy Openness philosophy to match the creativity of our distinctive new foldables. Our ambition is just not solely to innovate new applied sciences, but in addition to innovate our advertising method. To perform this, we are going to be certain that the Galaxy expertise is open to all.

I can not wait to see how the Galaxy group reacts to the brand new foldable launch. We’ll see you on August tenth!

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A Higher Galaxy Expertise

Heading to the subsequent Unpacked expertise, we’re launching greater than At present’s marketing campaign teases a extra built-in world than ever with the approaching launch of latest foldable gadgets. The Common Higher Than image (>) displays how the distinctive kind issue of our foldables does not simply change form, they modify how we work together with our gadgets.

Defying the expectations of what smartphones are able to, Samsung is bringing new methods to work, play and seize life by this new sequence.

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Bringing the Better of Hybrids

This 12 months’s technique incorporates a brand new period of Unpacked. It takes the perfect on and offline occasions and makes them even higher.

Introducing new immersive and experimental occasion areas that can enable customers around the globe to know and discover our merchandise in a enjoyable, inventive, participating and immersive setting.

The expertise will happen within the hearts of London’s Piccadilly Circus and New York’s Meatpacking District – two neighborhoods that match the power and pleasure of Samsung’s upcoming bulletins. These occasions will unite Galaxy followers, journalists, companions and Samsung staff from around the globe and permit them to discover the most recent Samsung merchandise and improvements like by no means earlier than.

The very best is but to return”

Embracing variety and optimism, for our iconic product Colorway Bora Purple, we’re portray the town purple. Samsung and BTS will companion for an unbelievable trans-Atlantic premiere of ‘But to Come’ foldable video on August tenth.

The total model of the video will premiere at 4 p.m. EDT in a number of fashionable districts, together with New York’s Instances Sq., taking these iconic landmarks to indicate the brand new video on among the greatest and most recognizable screens around the globe.

however that is not all. Now we have rather a lot for you, to not point out some superb new merchandise to indicate you – so keep tuned, it is one to recollect.

Watch Unpacked on August 10, 2022 at 9 a.m. EDT (2 p.m. BST/10 p.m. KST) on Samsung Newsroom, samsung.com and Samsung’s YouTube channel.

Be a part of us and have interaction with the subsequent Unpacked expertise in individual from August 11-31.

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