[Editorial] Introducing the Imaginative and prescient Behind Samsung’s Bespoke Dwelling 2022 and Increasing the Potential of Dwelling Life – Samsung International Newsroom


Within the final 2 years, because the central axis of life has shifted in direction of residence, the idea of spending time at residence has modified loads. Accordingly, residence home equipment have additionally grow to be true companions in our on a regular basis life-style and routine by turning into a mere product.

In keeping with a current survey on Causes to Purchase Dwelling Home equipment in 2022, over 60% of Millennials and Gen Z respondents talked about that their most up-to-date buy of a significant equipment is extra than simply changing a damaged product. Pushed by different wants. This determine has solely elevated by 10% over the previous three years, indicating that residence home equipment have to transcend mere performance and supply actual, sensible worth based mostly on shoppers’ personal wants and experiences when utilizing the product . And so, we are actually increasing our bespoke choices to ask extra shoppers to be a part of the bespoke residence expertise.

With the introduction of the bespoke idea in 2019, Samsung’s digital home equipment enterprise ushered in a brand new period of custom-made residence home equipment that transcend the standard paradigms beforehand practiced within the business. As an alternative of focusing solely on expertise and performance, the bespoke philosophy additionally incorporates the various wants, tastes and life of the purchasers into the product. , To inspire the business to develop to the subsequent stage. Following on from the optimistic responses we acquired after final 12 months’s first bespoke residence occasion, this 12 months we are going to take ahead our design heritage and convey much more worth to shoppers by our residence equipment merchandise.

Behind the Imaginative and prescient of the Bespoke Dwelling 2022

At Bespoke Dwelling 2021, we unveiled a bespoke imaginative and prescient and lineup that lets customers benefit from the bespoke residence expertise all through their residence. Since then, the bespoke tools has grow to be out there in 50 markets world wide and has acquired a number of design awards from CES Innovation, iF Design and IDEA 2021. About 2 million bespoke fridges have been offered worldwide since launch, whereas two out of each three Samsung fridges offered in Korea was a bespoke mannequin.

The 2021 evolution has developed our bespoke residence imaginative and prescient for 2022, which may be summarized in three key parts: increasing area, increasing expertise and increasing time. These three transformative concepts are on the core of the 2022 bespoke residence expertise, geared that will help you get pleasure from your property life past the experiences of conventional residence home equipment.

Make Customise places by various lineup

The bespoke design ethos prioritizes serving to customers create personalised properties that really mirror their tastes and aesthetics, offering an end-to-end evolving residence dwelling expertise.

As we develop the chances of those experiences, increasing our area imaginative and prescient will see bespoke home equipment out there in additional than 20 product classes throughout the house. It goals to supply a extra versatile and handy residence resolution that may meet the altering wants of our customers anyplace throughout the residence.

Along with providing customers all-new merchandise and superior features, the bespoke Dwelling 2022 lineup additionally gives a wide selection of coloration and design choices, in order that customers can have new and other ways of expressing their evolving tastes, There could also be extra choices as nicely. Dwelling ornament.

As well as, we’re introducing a brand new stage of bespoke household kitchen home equipment to premium equipment experiences that ship timeless worth and match the best way you personally work in your kitchen. are able to.

Connectivity on the core of each innovation

The forms of experiences shoppers anticipate from their residence home equipment have modified over time. The flip facet of our Bespoke Dwelling 2022 imaginative and prescient, Increasing the Expertise, refers not solely to the growth of capabilities which might be to come back for bespoke 2022 merchandise, but additionally to the kind of handy, sensible and related residence experiences that customers can get pleasure from. Huh. SmartThings Dwelling Life.

SmartThings Dwelling Life supplies centralized management over bespoke home equipment by six SmartThings companies which might be essential to day by day residence administration: Cooking, Vitality, Clothes Care, Pet Care, Air Care and Dwelling Care. Customers can entry the service based mostly on their ardour factors and pursuits on their numerous Samsung gadgets together with smartphones, tablets and Household Hub fridges.

SmartThings Dwelling Life is designed to maximise synergy between gadgets throughout on a regular basis duties, and the launch date for this built-in service shall be unveiled on the bespoke Dwelling 2022 occasion.

Finally, at Samsung we hope to empower customers in all places to have the ability to focus much less on the day by day duties of the house and extra on dwelling every second to the fullest.

Sustainable product expertise and environmentally acutely aware actions

Lastly, the Growth of Time is part of our imaginative and prescient associated to “on a regular basis sustainability” launched by Samsung at CES 2022. We attempt to place sustainability on the coronary heart of every little thing we do and construct sustainability and environmentally acutely aware innovation into every. facet of product lifecycle , From manufacturing and distribution to product use and disposal , In order that our shoppers can lead extra sustainable day by day lives by their experiences with bespoke merchandise.

Improvements on the stage of product growth assist us cut back waste and obtain sustained progress in our waste recycling charges. The discount of paper manuals and the usage of eco-packaging on the stage of supply permits customers to reuse their recycled package deal materials. Within the product use section, our energy-saving applied sciences reminiscent of digital inverter compressor for fridges and EcoBubble expertise for laundry machines cut back vitality consumption by as much as 67%.1 and 53%2 respectively. Our expanded SmartThings Vitality service additionally helps customers get pleasure from extra environmentally acutely aware product use.

As well as, we’re happy to announce that we’re providing prolonged warranties in key markets3 For some important tools parts. We perceive that the longer a product lasts, the much less usually it must be changed, so we plan to proceed to develop gadgets which might be as aesthetically pleasing as they’re are dependable and sturdy to make fixture an essential a part of the on a regular basis Bespoke consumer expertise. , Samsung will proceed to try to realize its sustainability imaginative and prescient and targets past 2022.

At Samsung, we contemplate residence home equipment to be an essential a part of not solely our properties, but additionally our day by day lives and routines. As a number one international equipment model, Samsung will proceed to evolve its merchandise, companies and improvements to supply customers with customizable design and performance, increasing prospects inside customers’ lives and, above all, offering end-to-end sustainable product experiences. To be.

With the Bespoke Houses lineup to be launched in 2022, we’re taking the subsequent step in direction of realizing our sustainable imaginative and prescient for a related bespoke residence that meets the life-style, wants and targets of every consumer.

We sit up for seeing how one can develop the chances of your property life with Bespoke Dwelling this 12 months.

1 {The electrical} vitality consumption of Samsung fridges (backside mounted freezer sort) was lowered by about 67% from the 12 months 2000 (the time of the primary launching of backside mounted freezer fridges in Europe) to the 12 months 2020. Fashions have been in comparison with calculate electrical vitality consumption per 12 months. Internet liter capability (based mostly on EU vitality label) is the SL39SP3/XEU offered in 2000 and RB37R5**R** in 2020.
2 {The electrical} vitality consumption of Samsung washing machines (drum sort) was lowered by about 53% from the 12 months 2011 (applied by the brand new revised vitality regulation in Europe) to the 12 months 2020. Comparable fashions to calculate electrical vitality consumption (based mostly on EEI from the EU Vitality Report) are WF0704L7W offered in 2011 and WW12R640U0M in 2020.
3 Digital Inverter Compressor in fridges offered in Europe and Digital Inverter Motor in washing machines offered in Europe and Made in America



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