Samsung Electronics has given a lift to its new 2022 BESPOKE fridge lineup with spots created by Chel Worldwide Seoul that vary from work-from-home life to trending memes of Millennials and Gen Zs.
Samsung is working ads that specific the various life-style and tastes of customers for the BESPOKE fridge vary, which has allowed the personalization of the fridge colors, supplies and modules. The most recent is not any exception because it sees individuals with ardour in an out-of-the-world setting really feel happy, because of the BESPOKE fridge.
The most recent area titled “A Bespoke Unique Collection” highlights how bespoke fridges with their newly upgraded capabilities can meet the wants of customers no matter one’s tastes or any kind of meals obsession.
The movie is made up of 5 totally different tales of 5 individuals with totally different passions and the way they every use bespoke fridges, conveying the message that any ardour is revered by bespoke.
The primary story considerations a person who’s so obsessive about wine that he even has a BESPOKE wine cellar as a part of the doc cupboard in his home-working workplace. The second story takes place in VR gaming as a consumer who’s overly critical about meals and wine pairing depends on the SmartThings app to advocate the most effective recipes to go together with the wine, solely the wine label. by scanning.
Set towards a extra conventional backdrop, the third story is a few lady who’s a real activist of the so-called “Even when I freeze to dying, I am going to drink iced drinks”, who Representing the individuals who like to devour iced drinks, regardless of how chilly it could be, give the proper end to iced Americano on the rocks with the Auto Twin Ice-Maker function of the BESPOKE fridge.
The fourth story goes into area with an astronaut who’s “critical about meat” because the protagonist, depicting individuals who imagine the juice in meat is probably the most valuable factor as a result of he’s preserved in optimum temperature with minimal moisture loss. Get pleasure from your steak, because of the BESPOKE fridge’s multi-pantry defrost mode.
The final story displays on the favored ” it’s my thoughts” GIF, which depicts a person who suffers from splendid alignment and feels happy with a bespoke kitchen-fitted fridge that matches into commonplace kitchen cupboard area. Designed to suit completely.
Model Minhe Kim stated, “This yr marks the fourth yr of bespoke fridges available on the market since Samsung launched it as their first customizable residence equipment, and we’re dedicated to displaying that any of the individuals How the Bespoke Fridge is constructed to honor a meals or design ardour.” Supervisor of CE Communications Group, Samsung Electronics. “We hope this spot will excite these bored with cookie-cutter merchandise, and assist us proceed our journey to vary the paradigm of the patron electronics market.”
The marketing campaign consists of an official 2-minute movie showcasing 5 tales, whereas a 30-second edit focuses on a single story. The work is underway in broadcast media, digital and out-of-home in South Korea, and has garnered greater than 10 million views on YouTube since its late April launch.
Shopper: Samsung Electronics
Marketing campaign Title: A Bespoke Unique Collection
Artistic Company: Chell Worldwide
Artistic Director: Seulki Lee
Artwork Administrators: Seokyun Jo, Jaeun Jungo
Copywriter: Kayeong Search engine optimization, Habin Park
Account Director: Jihae Kim
Account Govt: Arang Baek, Soun Wei, Soyun Kim
Company Producer: Jisong Jeon
Director: Hyunhying Li / GUT
Govt Producer: Eunjin Park / GUT
Producer: Youngjun En/GUT
Assistant Administrators: Dae Choi, Minyeong Choi, Sookyung Lee / GUT